When it comes to the insurance sector, there is a delicate balance to be achieved between tradition and innovation. On the one hand, the insurance industry is one of the oldest and has established certain traditional practices. On the other hand, technological progress, driven by InsurTech, are pushing the industry towards innovation and disruption.

In this article, we will explore the opportunities that arise when trying to combine tradition and innovation in the insurance sector. Keep reading to learn more.

Since the insurance sector began to develop, it has evolved into a key player in modern societies, changing the way our economies are built.

However, the growth of technology revealed some problems such as mispricing premiums, or a slow and bureaucratic claims process. Nevertheless, despite these limitations, the industry has a great opportunity to adapt to new changes and integrate new players to improve the future of the sector.

Clearly, we live in the digital and technological age. InsurTech companies are the perfect example of this, being the union between tradition and technology.

With this combination, these new companies have major advantages such as better risk analysis and real-time data. However, InsurTech are not a threat to established insurers; on the contrary, they should be seen as a valuables partners to reach new markets.

In view of the current rumours of crisis, it has become clear how important it is to innovate in the sector to meet the needs of increasingly digital customers. This has become a priority because innovation is now expected to make the relationship between insurer and insured more fluid and efficient.

It is time for technology to really take off in the insurance sector, and InsurTech is key to the evolution of the industry’s needs.