Insurance companies on the Internet
This ranking of the Internet presence of insurance companies is produced by Innovación Aseguradora with the collaboration of Wenalyze in the analysis of data and is sponsored by RGA re International Ibérica.
In this Ranking, which is the XXVIIth, a general increase in the scores in the different sections with respect to previous studies is observed as relevant data.
The maximum score was 89 points in favour of MAPFRE SEGUROS, which places it at number one in the ranking, in second place MUTUA MADRILEÑA with 72.03 points, and moving AXA to third place with 70.55 points.
In the top 10 of the ranking we find:
1.- MAPFRE SEGUROS
2.- MUTUA MADRILEÑA
7.- DIRECT SEGUROS
9.- CATALANA OCCIDENTE
In this edition of the ranking, the presence of 71 insurance companies has been studied and evaluated, with the incorporation of BERKLEY.
As a highlight of the data study, Wenalyze highlights the important increases in AMA, REALE, DAS or IMQ.
The Insurance Innovation study points out that 99% of insurance companies (70) have a website that is adapted to the resolution of mobile devices.
DAS is the company that provides the best service, with MAPFRE SEGUROS in second place with 90.9 points, followed by a double tie at 87.9 points, achieved by SURNE and SANTALUCÍA Seguros.
The visibility of the process to process the cancellation of a policy has been assessed for this point, going from 11 to 15 insurance companies. That they allow personalized configuration of cookies, currently being implemented by 23% of the companies and that the parameter of human online chat exists.
This is the first time in the ranking that more than half of the sector has a mobile application.
Most of the insurance sector links their blogs to the home pages, although we have observed that it has decreased by one point with the previous edition, at this point SEGUROS BILBAO, DAS, PLUS ULTRA SEGUROS and CESCE have obtained the highest score and tie, sharing first place.
AXA wins in online sales. Of the total number of insurance companies that offer online pricing, 49% allow the user to request a call to assist them during the process.
Insurers that link their social network profiles to the home page remain the same as in the previous edition (79%).