It is evident that the insurance industry in 2024 will undergo significant transformations compared to the previous year. The introduction of emerging technologies such as artificial intelligence will continue to bring changes to the industry, offering opportunities to enhance customer service, reduce costs, and refine risk assessment. It is expected that more companies will leverage these tools in 2024, aiming for increased efficiency and profitability.

Simultaneously, regulation and economic trends will play a crucial role in the evolution of the insurance sector in the coming year. Emphasis will be placed on regulations to strengthen consumer protection and foster competition among insurers. Additionally, inflation is expected to drive premium increases, while low interest rates may limit investment income. Consequently, insurers must be prepared to enhance their services, stay competitive, and remain current in the market.

• Rise in the use of Artificial Intelligence and machine learning:
Predictive analytics and machine learning technologies are increasingly popular in the insurance sector, facilitating informed decision-making and expediting claims processing by detecting fraud and potential issues.

• Focus on cost optimization and improved customer experience:
In 2024, insurers aim to optimize costs and enhance customer experience by adopting new technologies that enable greater operational efficiency, reduce manual costs, and prioritize personalized services.

• Regulatory changes to enhance consumer protection and foster competition:
Global insurance sector regulations seek to improve consumer protection, encourage competition, and prevent abusive practices, promoting fairness and transparency in the insurance market.

• Macroeconomic trends:
Inflationary pressures and low interest rates may impact the insurance sector, leading to increased premiums for customers and limiting insurers’ ability to generate investment income, affecting the performance of their investments.